Part software builder, part ice cream guy, full-time problem solver.

I'm an entrepreneur and product builder based in Southern California. I like taking an everyday problem, figuring out what's actually broken, and building the thing that fixes it.

Sometimes that's software, like Nextup for retail sales teams or Tournament Mgmt Pro for youth soccer. Sometimes it's an old-school ice cream truck rolling up to a wedding. The medium changes. The approach doesn't: talk to the people with the problem, ship something simple, and keep making it better.

Along the way I've met a lot of people who are really good at what they do. That turned into A Guy for That, my running list of people I trust and recommend.

• 01 — Software

  SaaS for real-world teams

  Nextup and Tournament Mgmt Pro, plus a few small experiments.

• 02 — Food & events

  Ice cream, done the fun way

  1905 Ice Cream Co trucks and Social Ice Cream Carts.

• 03 — People

  Connecting good people

  A Guy for That, my network of trusted recommendations.

1. i.

   Start with the problem, not the idea.

   If it doesn't make someone's day easier, it's not worth building.

2. ii.

   Ship small, then keep going.

   A simple version in people's hands beats a perfect one on a whiteboard.

3. iii.

   Build useful things. Be a good human.

   Good work and good relationships compound.

• Fitness

  Training, routines and what's working.

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• Travel

  Places I've been and notes from the road.

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