Category: Nextup

April 20, 2015
Put test-drives back in the mix with geo-fencing!

As more online researchers hit dealership lots ready to buy, the industry as a whole has seen a steep decline in test drives. Many salespeople assume a customer is already sold, so they don't insist on "feeling the wheel." But skipping this crucial step means salespeople are missing the biggest value-add available. A test drive […]

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